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Insights

Learn how AI decides who to recommend.

Plain English guides on getting your business named by AI search. How the engines choose, what earns a citation, and what you can start on today.

Getting Started7 min read

Why ChatGPT Recommends One Business and Ignores the Rest

The hidden signals AI engines use to decide who gets named, and how to make sure it's you.

Coming soon
AI Search6 min read

AEO vs SEO: What Actually Changed, in Plain English

Ranking on Google and getting cited by AI are two different games now. Here's how to win the one that's growing.

Coming soon
The Money5 min read

The Hidden Tax on Every Ad You Run

Why two businesses bidding the same keyword pay wildly different prices, and how to be the one paying less.

Coming soon
How It Works8 min read

What 'Entity Authority' Means (and Why Google Cares)

The difference between a website the engines tolerate and a business they trust enough to recommend.

Coming soon
Playbook6 min read

The 6 Signals That Get a Local Business Cited by AI

A practical checklist you can start on today. No agency required for the first three.

Coming soon
Proof9 min read

How a Med Spa Cut Ad Spend 78% Without Losing a Single Booking

A step by step look at what we built, in what order, and how fast the phone kept ringing.

Coming soon